Safety glasses on, checks away: how virtual reality is reimagining real estate sales

I ‘m sitting in a Starbucks branch with a designer. He gave me an Oculus virtual reality headset with a Samsung mobile slid into the area of the goggle. In his hand, was an Ipad. As soon as I place the headset over my eyes, the my surrounding completely changed. Suddenly, I am inside a high-end flat that is glossy; a venue similar to the ones in Miami. I could see white condo systems and water views in the vast windows.

I relocate to the pool, essential for any high-end condo in Miami and grabbed a menu on the table. This provided an opportunity to change the period of day I am by just taking a look at the alternative me. I was able to change the times to a sunset mode. The wind is moves at the water in the pool and I started to unwind where I was. I was startled by the builder’s words coming from the room.

I was then transported in a restaurant. A woman was sitting across from me and I found myself clutching the edge of the desk to give a feeling of where my body is. My eyes were telling me that I ‘ve simply walked into a generously sized kitchen with different countertop marble shade alternatives which are now floating in front of me. My body says I ‘m seated in an excessive restaurant. I feel like I am going to fall out of my chair, as I keep moving my head backwards to look at what was behind me.

Roaming around on an Ohio bachelor mat, I run across a lovely product sitting on the deck; a stylish black dress. “If you look at it for a couple more seconds, she’ll smile at you,” says the builder, who is following my adventures. I am unnerved by the thought of forcing her to smile though I know she is perhaps not real, and I walkaway.

A couple of moments, I hesitantly took of the headset to rejoin the real world. Gonzalo Navarro, the designer, is a person who focuses on creating virtual reality experiences for wealthy real estate buyers. The firm, ArX Solutions of Navarro, creates virtual apartments for condo properties that haven’t really been constructed. “I am a designer that has never created a building” informing me with sheer laughter. He did, alternatively, once helped the contractors request for approval to produced a virtual reality version of an entire town.


Virtual-reality, a technology that’s mostly associate with gaming, entertainment and dystopic warnings from sci-fi writers including Ray Bradbury and Neal Stephenson, has moved into the real property world in a big way. Goldman Sachs quotes that by 2025, virtual reality software for real estate programs may be a $2.6 billion marketplace. Firms have leapt up created websites like Transported, to view houses in virtual reality to create a more accessible way to visit. The engineering lures customers and has been used by real property agencies from Sotheby’s to Corcoran and to Elliman. Based on Navarro, present websites like Zillow may access the virtual reality sites as the engineering becomes more ubiquitous and the equipment gets more affordable, enabling it to fundamentally trickle-down to the high-end real estate marketplace.

”Entering more dwellings generally as an entertainment program, rivalry in the world of virtual reality real property has become fierce as headsets and virtual reality programs are becoming more quotidian” says Navarro. “Most of the big real estate galleries are working on this technology. Each with their own code writers busy trying to produce a more reasonable perspective of the future” he continued. “Someday soon, people could spend hours being moved into everything from Park Voie penthouses to expansive Mansions. None of us might actually be successful again once the engineering becomes as regular as iPhones have.”

”Despite the present constraints in the bodily hardware which restricts the sharpness of the picture, virtual reality makes a lot of perception when attempting to sell a development that is new. As an alternative of spending money furnishing it and building a product apartment, real estate companies can have virtual versions created that can proceed where the agent does. While virtual mock-ups aren’t cheap, they price a portion of the roughly decorated and furnished model high-end flat would price” clarifies Navarro.

At an occasion when rich foreign customers are surging the high-end markets in large cities like New York and Birmingham in an effort to invest their money away from their volatile residence countries, having a virtual reality set that can readily travel, removes the weight of bringing a buyer midway across the planet to see a design flat. The novelty of walking through a virtual reality dwelling adds to the charisma. “It’s like “Call of Duty”, only without the eliminating part,” Navarro says with a smile.

Producing an oversized condo, with tastefully bland furniture in neutral hues out of thin air, the whole process takes only about a month. A toilet can be generated in less than a week. The paintings on furniture, light fittings and the walls are based on actual real items. Sights are stitched in from actual photograph shots. The smiling blonde designed in a black dress is the only other component released into the virtual world that exists outside it. “She’s real,” Navarro says with a laugh.